Interactive Guides · Built into your website

Your website should answer the question before the customer asks it.

If your staff explain the same thing on WhatsApp all day, or customers leave because they cannot picture what they are buying, the answer belongs on your site as a guide they can work through themselves. It shows how something works, one step at a time, as they scroll or tap. Then it hands them to you with one message that already says what they tried.

Try the two guides below Book a 20-minute call

What every guide is made of

01 · The thing itself

Drawn in code, not filmed

The email, the ransom screen, the claim form: drawn in the page, so it loads fast on a prepaid bundle, stays sharp on any screen, and changes when your product changes.

02 · Steps

Scroll, tap or press Play

Each step changes what the drawing shows. The customer controls the pace. Anyone who prefers reduced motion gets the same steps without the animation.

03 · One hand-off

Ends in the action you want

A WhatsApp message, a booking or a quote request, pre-filled with what the customer chose and tried, so your staff start at the answer instead of the questions.

04 · A count

You see what it produced

Plays, hand-offs and "it fixed it" taps are counted in your own analytics, after visitor consent. The monthly report shows you what the guide did, in numbers.

Case study · MobiDokta, device repair

A repair shop's homepage that shows customers the fix before they message.

MobiDokta's force-restart guide at step 3: a drawn iPhone 17 Pro Max showing the slide to power off screen beside the step telling the customer to keep holding the side button
MobiDokta's homepage guide, step 3 of 4. Rendered from MobiDokta's site code and published with MobiDokta's written permission.

The problem

A repair shop hears the same messages all day: a frozen screen, No Service, an app that will not close. A force restart clears some of those without a repair. The rest need a technician, and the customer only finds out which after trying.

What we built

An iPhone 17 Pro Max drawn in code acts out the force restart: volume up, volume down, then holding the side button past the power-off slider until the Apple logo. Visitors drive it by scrolling, tapping a step or pressing Play, and the steps note the different method for older iPhones. If the restart does not fix it, one button opens MobiDokta's WhatsApp with a message that already says so, next to a free-diagnosis booking. No video; each play and each WhatsApp tap is counted.

Results

Measured from September 2026: demo plays, WhatsApp messages from the section, and customers who tell MobiDokta the restart fixed it without a visit. We publish the numbers after four full weeks of data. Until then, this shows what was built, not what it achieved.

Try it on mobidokta.co.za →

Guide 01 · Protect clients from payment fraud

"New banking details? Check before you pay."

Built for a law firm or conveyancer to put on its own site. In a payment-diversion scam, a client receives an email that looks like it comes from the firm, with new banking details and a reason to pay today. The guide walks the client through that email and ends in the one check that stops it: a phone call to a number they already have.

    Demonstration · fictional firm and addresses · nothing stored or sent

    Sources: SABRIC, how to stay safe · SAnews, SABRIC warns of the change-of-banking-details scam · BusinessTech, law firm ordered to pay over R5.5 million to a victim of email fraud

    Guide 02 · Incident response

    "There's a ransom note on my screen." What to do first.

    Built for an IT provider's client page or a company's staff intranet. The first minutes decide how far ransomware spreads and whether the evidence survives, and the person at the desk is rarely the one trained for it. The steps follow CISA's ransomware response guidance, in the order someone without IT training can carry out, and end in a message that tells the responders what has already been done.

      Demonstration · general first steps, not a substitute for incident response · nothing stored or sent

      Sources: CISA, #StopRansomware guide · No More Ransom, Crypto Sheriff · POPIA section 22 · What we do after these first steps: ransomware response

      Where a guide earns its keep

      The businesses we build for have one thing in common: somebody explains the same thing over and over, or a customer leaves because they did not understand the product. On the first call we ask for the number that proves it, so that after 30 days we can show whether the guide moved it.

      BusinessThe guideThe number we would track
      Law firms and conveyancersA "before you pay us" guide: how to confirm the firm's banking details by phoneClients who phone to confirm before paying
      Medical and dental practicesBefore-your-visit, consent and how-we-handle-your-records walkthroughsReception calls a day
      Accounting and tax practicesA document checklist for each return or engagementSubmissions held up by missing documents
      Insurance brokersA step-by-step claim guide with a document checklistClaims sent back for missing documents
      IT providers and their clientsIncident first steps, and the resets staff can do themselvesTickets that were a simple reset
      Device and IT repair shopsSelf-fix steps, then a hand-off to a paid repairWhatsApp chats a day that are basic questions

      Insurance guides explain a client's own claims process only. ASi Imperium is not an authorised financial services provider; insurance decisions require a licensed broker.

      How we start: one guide, one outcome

      Starting prices are below. The final price is set on the outcome we agree on the first call, such as questions answered or leads gained, not on hours. The first three pilots are discounted in exchange for letting us publish their numbers as a case study. Own it outright, rent-to-own or lease, as with everything we build.

      Pilot guide

      One guide, one outcome

      • One guide fitted into your existing site
      • One hand-off: WhatsApp, booking or quote
      • Counting set up in your analytics
      • A 30-day report against the number you named

      From R8,000

      Built in 1–2 weeks

      Guide + care

      Kept current, month by month

      • Everything in the pilot guide
      • A monthly report
      • Copy, product and price updates
      • One small new step each month

      From R1,500 / month

      Ongoing, monthly

      Guide system

      Buy, set up, troubleshoot

      • Three to five linked guides
      • One shared design across them
      • A dashboard for every guide's numbers

      From R35,000

      Built in 4–6 weeks

      Prices in ZAR, ex VAT.

      Questions owners ask

      How is an interactive guide different from a video or an FAQ page?

      A video plays at its own pace and costs data; an FAQ page makes the customer find their own answer. A guide changes with what the customer tells it, works at their pace by scroll or tap, loads in tens of kilobytes rather than megabytes, and ends in one message or booking that already carries what they tried.

      Will it work on our existing website?

      A guide is a self-contained block of HTML, CSS and a small script. Custom-coded and WordPress sites take it directly, and most site builders accept a custom HTML block. Where one does not, we host the guide on its own page and link to it.

      Does the guide collect personal information?

      No. The guide runs in the visitor's browser and stores nothing. The hand-off opens WhatsApp or your booking form with a pre-filled message the customer can read and edit before sending. Usage is counted through your existing analytics, only where the visitor has consented. See our privacy policy for how this site handles consent.

      Do you have results from guides already running?

      Not yet. Our first guide went live on MobiDokta's homepage in September 2026. We publish its numbers after four full weeks of measurement, and we will not quote a percentage we have not measured.

      Who owns the guide?

      Your choice, as with everything we build: own it outright with the code handed over, rent-to-own over an agreed term, or lease it with hosting and updates handled by us and convert to ownership when you are ready. See how we build.

      What would a guide do for your business?

      Twenty minutes. We ask what customers ask you most, what it costs you to answer, and what they misunderstand that loses you a sale. If a guide will not move that number, we will say so.

      More to try: live demos · websites we build · WhatsApp automation